1969 – John Pasche
1971 – The tongue-and-lips logo debuted on the cover of Sticky Fingers
Early 1970s – @mickjagger frequently wore T-shirts featuring the logo during performances.
2002 – @chromeheartsofficial released a collaboration featuring the Rolling Stones’ tongue-and-lips emblem.
2006 – @commedesgarcons Homme Plus dedicated its S/S collection to the band
2012 – For the band’s 50th anniversary album GRRR!, artist Walton Ford
2018 – Alexandre Daillance (@millinsky) redesigned the legendary logo for the European leg of the No Filter Tour.
2020 – In HBO’s We Are Who We Are, Fraser Wilson (played by @jackdgrazer )'s Comme des Garçons’ iconic 2006 S/S collection.
2021 – @alanui incorporated the tongue logo as an emblem in its winter collection.
2023 – The official Rolling Stones merchandise line featured new designs inspired by their album Hackney Diamonds.
2023 – @poggytheman collaborated with @proletareart through his “Poggy’s Box” platform.
2025 – @bape_japan revived its 2012 Rolling Stones 50th anniversary capsule
Aug 14, 2025
1969년, 런던의 미대생 존 파셰(John Pasche)는 믹 재거의 두툼한 입술과 힌두 여신 칼리(Kali)의 혀에서 영감을 얻어 록 역사상 가장 도발적인 심볼을 탄생시켰다. 1971년 앨범 <Sticky Fingers>의 커버와 함께 세상에 나온 이 붉은 혀는, 단순한 밴드의 로고를 넘어 저항과 자유, 그리고 섹슈얼리티를 상징하는 하나의 거대한 문화적 언어가 되었다.
이후 ‘The Tongue’은 무대를 벗어나 패션의 성역으로 침투하기 시작했다. 2006년 꼼데가르송(Comme des Garçons)의 아방가르드한 런웨이부터 크롬하츠(Chrome Hearts)의 묵직한 은세공, 그리고 베이프(BAPE)의 카모플라주 패턴에 이르기까지. 50년이 넘는 시간 동안 수많은 디자이너와 아티스트들은 이 붉은 혀를 끊임없이 변주해 왔다. 이것은 록앤롤이 남긴 유산이자, 영원히 늙지 않는 스타일의 표상이다.
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It began in 1969, sparked by the visceral imagery of the Hindu goddess Kali and Mick Jagger’s own distinct features. John Pasche’s design was more than a logo; it was a declaration of audacity. Since its debut on the Sticky Fingers cover in 1971, the 'Tongue and Lips' has transcended its role as band merchandise to become the definitive visual language of rebellion and rock history.
From the stage to the runway, its evolution has been relentless. Whether reimagined through the avant-garde lens of Comme des Garçons Homme Plus, solidified in silver by Chrome Hearts, or blended into BAPE’s street camouflage, the symbol remains a boundless muse. Spanning over five decades, ‘The Tongue’ stands as a testament to the fact that true iconicity never fades—it only evolves.
1969 – John Pasche
1971 – The tongue-and-lips logo debuted on the cover of Sticky Fingers
Early 1970s – @mickjagger frequently wore T-shirts featuring the logo during performances.
2002 – @chromeheartsofficial released a collaboration featuring the Rolling Stones’ tongue-and-lips emblem.
2006 – @commedesgarcons Homme Plus dedicated its S/S collection to the band
2012 – For the band’s 50th anniversary album GRRR!, artist Walton Ford
2018 – Alexandre Daillance (@millinsky) redesigned the legendary logo for the European leg of the No Filter Tour.
2020 – In HBO’s We Are Who We Are, Fraser Wilson (played by @jackdgrazer )'s Comme des Garçons’ iconic 2006 S/S collection.
2021 – @alanui incorporated the tongue logo as an emblem in its winter collection.
2023 – The official Rolling Stones merchandise line featured new designs inspired by their album Hackney Diamonds.
2023 – @poggytheman collaborated with @proletareart through his “Poggy’s Box” platform.
2025 – @bape_japan revived its 2012 Rolling Stones 50th anniversary capsule
1969년, 런던의 미대생 존 파셰(John Pasche)는 믹 재거의 두툼한 입술과 힌두 여신 칼리(Kali)의 혀에서 영감을 얻어 록 역사상 가장 도발적인 심볼을 탄생시켰다. 1971년 앨범 <Sticky Fingers>의 커버와 함께 세상에 나온 이 붉은 혀는, 단순한 밴드의 로고를 넘어 저항과 자유, 그리고 섹슈얼리티를 상징하는 하나의 거대한 문화적 언어가 되었다.
이후 ‘The Tongue’은 무대를 벗어나 패션의 성역으로 침투하기 시작했다. 2006년 꼼데가르송(Comme des Garçons)의 아방가르드한 런웨이부터 크롬하츠(Chrome Hearts)의 묵직한 은세공, 그리고 베이프(BAPE)의 카모플라주 패턴에 이르기까지. 50년이 넘는 시간 동안 수많은 디자이너와 아티스트들은 이 붉은 혀를 끊임없이 변주해 왔다. 이것은 록앤롤이 남긴 유산이자, 영원히 늙지 않는 스타일의 표상이다.
-
It began in 1969, sparked by the visceral imagery of the Hindu goddess Kali and Mick Jagger’s own distinct features. John Pasche’s design was more than a logo; it was a declaration of audacity. Since its debut on the Sticky Fingers cover in 1971, the 'Tongue and Lips' has transcended its role as band merchandise to become the definitive visual language of rebellion and rock history.
From the stage to the runway, its evolution has been relentless. Whether reimagined through the avant-garde lens of Comme des Garçons Homme Plus, solidified in silver by Chrome Hearts, or blended into BAPE’s street camouflage, the symbol remains a boundless muse. Spanning over five decades, ‘The Tongue’ stands as a testament to the fact that true iconicity never fades—it only evolves.
